BUS363 Prelaunch Decisions
Read the Case in Chapter 7 titled “Pre-Launch decisions which
influence innovation success.” Write a three to four (3) page paper in which
you.
1.Discuss the roles of early adopters and network developments in
the market acceptance process of innovation.
2.Compare and contrast the critical factors that impact successful
and unsuccessful innovations; pay particular attention to timing and
positioning.
3.Evaluate how the Marketing Mix (each component) contributes to
the market acceptance of an innovation.
4.Discuss which component of the Marketing Mix has the least
affect on the market acceptance of an innovation and justify your
position.