BUS363 Prelaunch Decisions

Read the Case in Chapter 7 titled “Pre-Launch decisions which influence innovation success.” Write a three to four (3) page paper in which you.

1.Discuss the roles of early adopters and network developments in the market acceptance process of innovation. 

2.Compare and contrast the critical factors that impact successful and unsuccessful innovations; pay particular attention to timing and positioning. 

3.Evaluate how the Marketing Mix (each component) contributes to the market acceptance of an innovation. 

4.Discuss which component of the Marketing Mix has the least affect on the market acceptance of an innovation and justify your position.